Indian cinema has witnessed a resurgence of massive blockbusters in recent years, especially with regional films commanding a pan-India appeal. Among these, the Tollywood industry has proven to be a significant player in shaping contemporary Indian cinema, consistently producing box office titans that transcend linguistic and cultural barriers. The latest entrant into this elite group is Devara, a film that, within just six days, has not only dominated the box office in Andhra Pradesh (AP) and Telangana (TS) but has also stormed its way into the coveted ₹100 crore club. This achievement reflects the immense popularity of both the film and its leading star, and it underscores the booming strength of regional cinema in India. The movie’s astounding success in its opening week raises several questions: How did Devara manage to achieve such overwhelming numbers? What are the key factors behind its box office triumph in AP and TS? And how does its performance compare to other recent blockbusters in the same region? In this article, we will dive into Devara’s box office journey over its first six days, analyze the factors that contributed to its success, and understand its impact on the future of Tollywood and Indian cinema. From the moment Devara hit the screens, the anticipation was palpable. Directed by Koratala Siva and starring the megastar Jr. NTR in the lead role, the film had already generated a considerable amount of buzz due to its star power, high production values, and engaging promotional campaigns. Upon its release, Devara opened to packed theaters across Andhra Pradesh and Telangana, with most shows selling out within hours. The Day 1 collections were nothing short of staggering. The film earned over ₹30 crores from AP and TS alone, a record-setting number that placed it among the highest-grossing Tollywood films on an opening day. This was a testament to Jr. NTR’s immense star power and the loyalty of his fanbase, which has only grown since his pan-India success with RRR. The opening day numbers also reflected the effective marketing strategy employed by the makers, which ensured that the film reached both urban multiplex audiences and rural single-screen viewers alike. After the mammoth opening day, Devara managed to maintain its momentum across its first weekend, despite being a non-holiday release. On Day 2, the film saw a slight dip, which is typical for a film of this magnitude after an explosive opening. However, with a collection of approximately ₹25 crores, it was clear that the film was not losing its hold on audiences. The true test of Devara’s box office potential came on Day 3, which marked the first Sunday of its release. Traditionally, Sundays see a significant spike in footfalls, and Devara was no exception. The film roared back with collections close to ₹28 crores in AP and TS. Families flocked to the theaters, eager to catch a film that was fast becoming the talk of the town. The thrilling action sequences, Jr. NTR’s powerhouse performance, and Koratala Siva’s direction were lauded by critics and fans alike, ensuring that word-of-mouth propelled the film’s success over the weekend. As the film entered the weekdays, the industry was keen to observe if Devara would sustain its performance or face the typical weekday slump. Monday, or Day 4, saw a predictable decline in box office numbers, with collections around ₹18 crores. While the drop was noticeable, it was not drastic enough to raise any alarms, especially given the film’s strong start. Day 5 saw a similar pattern, with collections stabilizing at ₹15 crores. What worked in Devara’s favor during the weekdays was the film’s wide appeal—families, youngsters, and fans of Jr. NTR were all still flocking to the theaters, albeit in smaller numbers than over the weekend. The film’s gripping narrative, along with its spectacular cinematography and strong supporting cast, continued to attract viewers. By this point, Devara had solidified itself as the must-watch film of the season, with many cinephiles opting for repeat viewings, further bolstering its box office numbers.
Day 6 proved to be a historic moment for Devara as the film stormed into the ₹100 crore club in Andhra Pradesh and Telangana. Earning close to ₹14 crores on the sixth day, the cumulative collection in the two states crossed the century mark, making Devara one of the fastest Tollywood films to achieve this feat. The film’s success wasn’t just limited to these states—Devara had already begun making waves in other parts of India and overseas markets as well. The film’s entry into the ₹100 crore club within just six days of its release is a remarkable achievement, underscoring the dominance of regional cinema in the national landscape. While films from the Hindi film industry often dominate headlines, the success of Devara reiterates the fact that Telugu cinema has grown exponentially in terms of both reach and revenue, especially with the emergence of stars like Jr. NTR, Allu Arjun, and Prabhas on the global stage. Several factors contributed to Devara’s massive box office haul in such a short period: Star Power of Jr. NTR: Jr. NTR’s fan base is among the most passionate in Tollywood. After his international success in RRR, he became a household name across India, which added to the anticipation surrounding.
